Anyone with an online business understands the importance of search engine rankings and that the best way to boost your ranking is to use search engine optimization SEO tactics.

While you re probably familiar with the idea of SEO, you may be hearing more and more about another, more worrisome, concept: search engine manipulation.

Unfortunately, these two terms are sometimes confused and can make some reluctant to use any tactics to boost their ranking because they don t want to risk being penalized by Google.

But there is no reason to abandon SEO for your website.

So, let s clear up any confusion and separate myth from the real story.

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