With people performing over six billion searches each day, and visitors from search said to be closer to the purchase cycle than visitors from other sources, one would wonder what -- if anything -- could really go wrong with organic search marketing.
While some marketers see high performing numbers from their organic search campaigns, which includes lead acquisitions and closing actual sales, others only report frustrating and fruitless results that make SEO feel like a waste of effort.
If you've invested in driving traffic to your business through organic search optimization but have not been getting tangible results, you could actually be undermining your SEO efforts.
Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google
The following four are some you should watch out for.
Insights and data collected from measuring the right metrics will give you knowledge of where to make necessary changes in your strategy, and learn how your efforts are performing against your expectations.