Hi all, I have been doing SEO and PPC for a local company for several months already and my client actually ended up expanding their business to another state.
Before they were working in one state only.
So what we have now - Home page that is optimized for key phrase 1st state name Google My Business page for this let it be first location.
Surely, we have a physical address.
Several landing pages for other cities in the current state Several landing pages for other keywords/services The business is also listed correctly in major directories.
I changed the NAP in the most popular ones.