The goal of any good marketing campaign is conversions — or better yet, sales.

Yes, key performance indicators KPIs like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn t lead to action a conversion , it isn t doing your business a whole lot of good.

Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization CRO has become such a hot topic in digital marketing.

But what if I told you that you could increase your conversion rate by 45 percent… today?

Odds are, you d probably think I was full of it.

And, to be honest, you d be partially right.

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