The rise of tattooing from a hardcore niche to a booming industry has been a great thing for the Hudson Valley s many tattoo shops; it s estimated that the number of Americans with tattoos boomed by 50% from 2008 to 2015.

Growing that much, that quickly introduced some new challenges for business owners, who have more options than ever for attracting new customers online, and for the next generation of tattoo artists, who are actively looking for ways to start their careers.

These were the challenges that Mike Locasio, owner of Ink Inc. Tattooing in Kingston and Saugerties, laid out for us.

Here s what we did to help him:

Ink Inc s existing website had been around since the early 2000s, and it showed.

Every location and artist has a contact form, which makes it easy for new customers to send an email to book an appointment.

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