Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017.
Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing fake news to users.
However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone.
With search engines providing a key way people consume information, it is obviously problematic if they can both decide what the truth is and label content as the truth.
It may include content from Google News, but after a change in 2014, this box can pull in content from traditional search listings as well.
Manual review isn t viable for the entire web, but it s a start that items from Google News publishers are manually reviewed before inclusion.