Marketers who work with local merchants should pay attention

The news that Amazon said its has doubled the shipments for independent merchants cannot be ignored by marketers who work with local merchants.

With more than 2 billion items sold and delivered last year, according to Bloomberg, it is becoming more evident many consumers are interested in purchasing an increasingly wide range products online, if given the opportunity.

The news also provided evidence that the online retailer's increased investments in warehouses and expansion into fashion and household goods have paid off.

The e-commerce company has emerged as the world's biggest, by offering fast, free delivery of items from its vast network of shippings hubs where inventory is stored close to consumers.

Fulfillment by Amazon, its logistics service, lets merchants send goods to Amazon warehouses and pay a fee for packing and shipping online orders to customers.

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