Over the years Facebook has changed and evolved as a platform in the ways it allows you to administer contests.

There s been a few considerable changes in recent years:

In this guide we ll take you through all of the available options at your disposal when running a Facebook contest, the rules you need to abide by and what some of the most commonly used approaches are.

There s two different guidelines that apply to promotion which depend on how you administer it.

Under the Encourage proper use section:

Only incentivize a person to log into your app, enter a promotion on your app s Page, or check-in at a place.

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