How the retail pharmacy chain uses customer data to make its marketing messages relevant

Personalization is no longer just a buzzword.

Walgreens is one brand that seems to rise above these rankings.

Walgreens launched its rewards program Balance Rewards in 2012.

Indeed, Walgreens targets members at each stage of their customer journey, such as through its acquisition, win-back, and loyalty and retention campaigns.

Personalization is really the future of Balanced Rewards, Mindy Heintskill, VP of loyalty and personalized marketing at Walgreens, said during a panel discussion moderated by emnos' managing director Ron Orgiefsky at Retail's Big Show in New York.

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