Loyal, repeat customers boost an ecommerce company s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers.
Repeat customers tend to spend more on each order than new customers, and repeat customers may be generally more satisfied with their purchases than first time shoppers.
Finally, marketing to existing customers is much less expensive than trying to acquire new ones.
For all of these reasons, it can make sense for growing ecommerce businesses to focus on encouraging customer loyalty.
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