The feature adds to Starbucks already impressive digital portfolio, and could help boost personal engagement digitally and anticipate customer behaviors.
Starbucks consistently pushes the envelope in terms of its mobile and digital strategy.
Digital offerings have been shown to increase ticket size, traffic, and engagement with consumers.
That s up from 6.5 million devices shipped in 2016.Still, apps and devices that rely on voice face an uphill battle.
While the use of voice assistants is increasing, many users are still uncomfortable speaking to their assistant.
Thirty-four percent of millennial respondents in an exclusive BI Intelligence survey were either unaware of voice assistants, or unwilling to use them freely.