Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs.
The hot big data strategy right now?
Streaming data analytics is a big data strategy that shifts the focus from systems of record e.g., what were last quarter s sales of Product X?
to real-time insight and action e.g., what is an individual customer likely to buy, and what form of engagement will best influence their behavior?
Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results.
It is also the foundation of real-time customer engagement, an increasingly strategic focus for many businesses.