As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility.
What’s unique about digital marketing compared to other industries is that the field has only been around for roughly 20 years.
Entering the industry: 0–3 months
For those beginning a career in digital marketing, the first three months are meant for training and getting a lay of the land.
Generally, good training programs will be at least eight weeks and include a variety of readings, exercises and the ability to analyze and even do work for active accounts.
Furthermore, training helps erase preconceived notions and sets the appropriate foundation for a willingness to learn and be open about ideas.