Shows consumers how the product is developed and manufactured.
While popular on YouTube and often posted by consumers and reviewers, unboxing videos can also benefit companies.
The “Will It Blend?” series by Blendtec, a blender manufacturer, is a good example, as are Zagg’s videos showing how its protective shields can handle nuts, bolts, and saws.
Great for sites that sell furniture and home decor, these videos show off rooms and spaces that are equipped with multiple products that the store offers.
Good for most products, these can describe how to use a particular product — how to install it, wash it, wear it — as well as how to incorporate the product in everyday life.
Retailer RetroPlanet.com, for example, uses videos to show how to apply its line of wall decals.