The gourmet Belgian waffle company WaffleWaffle today announced it has chosen creative independent shop Barker as its ad agency of record.

Founded in 2009 by two college classmates Justin Samuels and Sam Rockwell, WaffleWaffle is expanding its distribution to include Whole Foods and Gristedes among other chains.

The New York-based agency Barker has been tapped to handle WaffleWaffle's branding and strategy including new packaging and logo design, along with media buying and planning for the frozen, gourmet waffle company.

Along with WholeFoods and Gristedes, WaffleWaffle distribute throughout Walmart stores, Sam’s Club, Kroger, Shop Rite and DeCicco family markets.

Barker will work on the launch of four new WaffleWaffle breakfast products, to debut in Walmart this June.

“Barker offers expertise, creative impact, and integration and were the ideal one-stop partner for our entrepreneurial firm.” says co-founder and managing partner of WaffleWaffle, Sam Rockwell.

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