The latter is absolutely more valuable than the former, which is strictly vanity.

We all know that behind your brand logo on social, there is a human punching keys on a keyboard.

Yet you’re acting like there’s some magical filter that needs to happen between the real person and the outside world.

as a great example of a brand that has an authentic personality and is willing to say what it believes.

Someone tweeted at Wendy’s, “What’s best at McDonald’s?” Wendy’s response?

David Fizdale went on an epic postgame rant about the referees following his team’s game-two playoff loss to the , it garnered him a solid $30,000 fine from the National Basketball Association.

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