For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics:

Today, we’re going to look at an area where both apply: reviews.

We’re going to be looking at business reviews, obviously, but we’re further going to consider reviews of specific products and similar areas.

If you’ve not yet heard of entities as they relate to search algorithms, they are defined by Google as follows:

[A]n entity is a thing or concept that is singular, unique, well-defined and distinguishable.

It may be connected with other entities, but it is not the same as them, nor does an adjustment of those connections necessarily impact the business entity itself (a business may change its CEO while changing very little, for example).

The text above is a summary, you can read full article here.