Netflix is launching two interactive children's TV shows that let audiences determine the on-screen action.

The firm says the nature of its online streaming platform has allowed it to experiment with "branching narrative" tech in a way that would not be possible for traditional broadcasters.

"It was actually a little bit more than twice as much animation as a typical episode," explained Doug Langdale, executive producer of the Puss in Book series, which was made in conjunction with Dreamworks Studios.

"It was about 50 minutes [of footage] where it would normally be 22.

"It's not easy or cheap.

But it's the next thing, and we've got to try it."

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