Being independent also means never having to apologize, according to John Barker, founder of fiercely independent Barker.

I feel like we can be more whimsical with the decisions we make…we have writing contests once a month so the whole agency gets in on creating our own advertising which I think is an attraction for the people who work here.”

That sense of inclusion and independence means Barker has its own way of operating, born out of what made Barker leave the big agency universe and set out on his own in 2003.

From Grammys and Emmys to the indie world

Barker started his career with Grey Entertainment, helping develop campaigns for popular shows like Roseanne and NYPD Blue.

He returned to Grey and climbed the ranks up to the executive vice president level.

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