At some point throughout the history of your business, you’re going to run into negative reviews.

A negative review may get you upset, and as a human being your first instinct is to go on the defense, but that doesn’t mean you should become a keyboard warrior and attack the reviewer (unless you’re Wendy’s, of course, who recently spouted off Twitter battles with McDonald’s and customers alike).

Unless you’re a multimillion-dollar fast food company, we don’t advise getting snarky.

Approach all negative reviews with a calm, positive attitude.

Responding with a positive comeback will show that your business cares about its customers.

A JetBlue customer tweeted that their in-flight TV was not working.

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