At some point throughout the history of your business, you’re going to run into negative reviews.
A negative review may get you upset, and as a human being your first instinct is to go on the defense, but that doesn’t mean you should become a keyboard warrior and attack the reviewer (unless you’re Wendy’s, of course, who recently spouted off Twitter battles with McDonald’s and customers alike).
Unless you’re a multimillion-dollar fast food company, we don’t advise getting snarky.
Approach all negative reviews with a calm, positive attitude.
Responding with a positive comeback will show that your business cares about its customers.
A JetBlue customer tweeted that their in-flight TV was not working.