Today’s competitive and highly digital landscape sees businesses scrambling to get control of their data; organisations know how important it is to leverage analytics in order to make better decisions and gain an edge over their competitors.

But commercialism and consumerism aside, why do we not focus more attention on data analytics to address other pressing issues as well, such as identifying people who need help?

Of course, there are those who have made the gallant effort and embarked on this already.

Research revealed that there was a strong co-relation between the words used in messaging and specific types of substance abuse, and some of these might surprise you:

‘Girl’, ‘woman’, ‘up’ and ‘down’ are positively correlated with alcohol use

‘Hate’, ‘kill,’ ‘clinic’ and ‘pill’ are positively correlated with drug use

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