That’s why Reviewed, a consumer products reviews site that powers affiliate commerce across the USA Today Network, has expanded its focus from in-depth product reviews to service-y content as well as a rapidly growing library of lists that capitalize on a much-improved search rank.

Those stories have made it possible for Reviewed to generate content that every USA Today Network site uses.

As the network continues to syndicate Reviewed content, it’s able to dip a toe into e-commerce and see how it performs without dedicating staff or resources to a kind of editorial content that looks, feels and performs differently than others.

“We were this small niche review site that didn’t really fit for a news organization,” said Chris Lloyd, Reviewed.com’s vp.

“The last 12 months have been huge for us as far as integrating into the network.”

By digital standards, Reviewed is ancient.

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