At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks.
We’ve also explored hiring challenges recruiters encounter when assessing candidates for these roles.
Approaching these topics from a holistic view, martech thought leader Scott Brinker asks in a new blog post “What do marketing orgs look like in the martech age?” He’s created a survey — Marketing Organizations in the Age of Martech — that we invite our readers to participate in.
The thesis of this study is that marketing technology is reshaping the organization of the marketing department.
Directly, marketing technology and marketing operations have become prominent roles, with expanding teams of their own.
The survey, asks for three pieces of your organizational structure: