Professional services brand Accenture is doubling down on connected customer experiences with its takeover of marketing agency Wire Stone which specializes in marrying technology with creativity in the consumer and digital marketing sphere.

At root the acquisition will serve to bolster Accenture Interactive’s existing prowess in delivering data-driven creative work in addition to creating end-to-end consumer experiences.

Glen Hartman, head of Accenture Interactive in North America commented: “Great experiences begin with great stories.

Wire Stone’s proven ability to tell engaging stories by blending creativity and technology, together with Accenture’s scale and business transformation expertise, is a unique and powerful combination.”

Echoing these sentiments Dan Lynch, CEO of Wire Stone, added: “By bringing our creative and digital marketing talent and expertise together with Accenture Interactive, we are now able to deliver end-to-end solutions for clients utilizing their deep industry expertise and intimate relationships.

We believe this winning combination is a pivotal moment for our clients and our teams, as we continue to push the boundaries of creating remarkable customer experiences.”

The text above is a summary, you can read full article here.