But then again, a quick search of your chosen topic on Google might help change your mind.

So, perhaps it’s time to shift your mindset - instead of thinking of research as a waste of time, try thinking of it as an essential first step toward creating content that generates results.

So, if the first goal is to be found, you obviously need to focus on the words or phrases that your ideal customers actually use to search, and while it’s true that search engines are super smart (and are getting smarter every day) the precise keywords you target still matter - a lot.

How might they phrase their query when they type it into Google’s search bar?

In this case, look for terms with medium competition, then look at the sites that are already ranking until you find a term where you think you can compete.

Of course, if you plan to do this kind of research a lot, it might be time to consider a subscription.

The text above is a summary, you can read full article here.