When clients come to our media buyers with their campaigns, we try to understand their goals and how to best use the creative elements they’re ready to run.

So how do our buyers know where to place your ads to boost sales, or what type of ad units will best suit your needs?

Well, there’s a method for that, and the good news is we'll share it with you to help you and your team succeed.

Strategic planning to boost sales through paid social

To drive sales with social media ads, our team may ask for more data about a client's target audience, or even request some tweaks to the creative that’s been offered.

This is important because a business traveler doesn't want to see an ad about the latest athletic apparel, just because she has the same level of income as an athlete.

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