A high-speed mobile network beats out unlimited data as the “must-have” feature for consumers, according to BI Intelligence’s exclusive Digital Telecom Consumer Survey.
Overall, 84% of consumers said that a high-speed mobile network is the most important offering to consider when selecting a wireless provider — well above the 68% who said unlimited data.
The results are surprising considering that unlimited data is the focus of most carriers' mobile offerings.
Here's why consumers now value network speed over unlimited data:
Consumers are viewing more and more video content on mobile, and that means they need more data.
And this trend is set to compound — mobile video is expected to reach nearly 75% of global mobile data traffic by 2021, up from 50% in 2016, according to Ericsson.