There’s one thing that every new agtech startup needs when they want to sell their solution to farmers: proof that it works.
Traditionally, research on new agricultural technologies — from seeds to fertilizers and now to digital ag products— is done either through networking and personal relationships, land grant universities, their networks or contract research organizations (CRO).
CROs are businesses that own farmland or subcontract other farms to complete scientific research on the efficacy of the agricultural input or technology.
Randy Barker is co-founder of digital agriculture consultancy In10t, the owner of FarmerTrials.com.
Since many of his clients needed research as well as business consulting, Barker, who spent nearly 10 years in product management at Monsanto, and co-founder Kevin Heikes, founded FarmerTrails.com.
We are different than existing CROs because we specialize in field-scale and farm-scale research experiments to embrace variability.