Unless you’re a regular Bing user, chances are you haven’t thought about Microsoft’s search engine all that much in recent years.

While Microsoft has kept adding features to the service over time, its market share has remained pretty stable.

At Microsoft’s Ignite enterprise conference in Orlando, Florida, however, Bing took center stage for a little while because the company today launched the private preview of Bing for Business, as well as a few new tools for developers.

The idea behind Bing for Business, which is now in private preview, is to integrate data from the Microsoft Graph (that is all of your social graph inside your company, as well as your documents, emails and other data) to give you more personalized and contextual search results on Bing.

Microsoft communications chief Frank X. Shaw explains that Bing for Business uses AI and the Microsoft Graph to “deliver more relevant search results in the Bing search page with a browser on any device based on your organizational context.”

This means that when one of your colleagues has a very common name, Bing will prioritize search results about your colleague over those of others with the same name.

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