Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning.

At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video marketing efforts are still a few months out.

What would your customers find useful for the holidays?

Will they want to sit back and watch videos or lean forward and participate fully in a live event?

Gift ideas and inspirations are great opportunities to give them a way to ask questions and participate in a live video event with real depth and meaning.

But if they would just want to see holiday feel-good content, then highly produced video content may be the solution.

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