Smart watches were the thing two years ago and everyone would have their own.

today, it almost feels like it's only Apple that's left in the deck, unfortunately, but they are selling pretty well it seems.

Horace Dediu is an analyst with a really good eye on the Apple, and he draws not only figures out of the air.

According to him, it is perfectly reasonable that Apple has sold some 15 million watches in the last 12 months at an average price of 330 dollars.

Apple boasted on the latest keynoten you have passed on the Rolex in the sale and I was a little surprised, Rolex sells the really expensive watches and not too many.

But the Apple meant then was how much money it sold for.

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