In Start Your Own Event Planning Business, the staff at Entrepreneur Media, Inc. explain how you can get started in the event planning industry, whether you want to work part- or full-time planning anything from a first-birthday party, bar mitzvah or wedding to political fundraisers and product launches.

In this edited excerpt, the authors discuss the two types of markets you can target as well as why choosing a niche is a smart move.

The term corporate includes not only companies but also charities and nonprofit organizations.

In fact, special events have become increasingly important as competition forces organizations to look for new ways to get their messages across to consumers or contributors.

Companies host trade shows, conventions, company picnics, holiday parties and meetings for staff members, board members or stockholders.

According to the Convention Industry Council’s 2012 Economic Significance Study, 1.83 million corporate/business meetings, trade shows, conventions, etc., took place in the U.S. alone.

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