Image credit: Albrecht Schlotter | Flickr

Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential.

As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common.

In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content.

In this post, we’ll focus on three popular video micro-content platforms: Vine, Instagram and Tout.

The Content Marketing Institute recently reported only half of B2C marketers, and one out of every four B2B marketers use Instagram.

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