The Internet is a pretty big place, going from a single website in 1991 to more than 1 billion in 2014.

If you’re a business owner, the challenge of finding your buyers online in order to deliver the most targeted advertisements directly to them has never been harder!

Of course, the recent flight of teenagers from Facebook demonstrates that not all demographics participate equally on each of these popular sites.

One of the best sources of this type of information is the Pew Research Internet Project’s “Social Media Update 2013” (the most recent year this information has been made available).

If your target buyer persona is female, you might note that Facebook and Pinterest show promise, as more women than men are active on each site.

However, if your buyers tend to be older, getting active on Facebook might be a better choice, as 45 percent of online adults ages 65 and older maintain profiles on the site, while only 9 percent of this group is active on Pinterest.

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