From the media's perspective, this "proof of concept" is often the key factor in deciding whether to include your company in an article.

It's one thing to tell a business prospect about a client's success, but having that same story appear in the pages of an influential magazine or newspaper holds significantly more sway.

Case studies often follow the same basic format:

Identify the challenge a particular customer faces.

Describe the solution provided by the company.

Illustrate the measurable results gained from using the service.

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