Then consider that 63 percent of smartphone owners use their devices to go online.
Plugging new channels or technologies into your existing content strategy isn't enough.
Are they accessing content relaxing at home, or glancing quickly during their commute?
Your content strategy needs to represent a deeper understanding of your users' mobile context and what that means for both your content and experience creation.
Part of your audience profile should focus on how mobile fits into your customers' lives.
Data from your existing website analytics program can give you mobile insights, as can targeted surveys, to form the foundation of your mobile content strategy.