Last month was the first in my two-part series of uncolumns.

Rather than writing from my perspective, I turned it over to you; specifically, I answered some of the questions I've collected from readers.

Content marketing is all the rage, dictating that I should help people solve problems -- that I should serve, not sell.

Why buy the cow when you can get the milk for free?

They worry that competitors are trolling their blogs, gaining valuable insights or (worse!)

The truth is that giving away free content will do a few things, but none of those will dissuade the purchase of any metaphorical milk.

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