When do you want consumers to move to action after seeing or hearing your marketing messages?

If you're investing time and money into getting your marketing messages in front of your target audience, it's safe to assume that you want that audience to act sooner rather than later.

Motivate consumers to get up off of their couches and call you, come to your store, or visit your website now by using any (but preferably all) of the three techniques described below.

Don't be tempted to overload your marketing messages with words that suggest immediacy, though.

Instead, add a sense of urgency to your marketing messages with phrases like:

An excellent way to get the attention of consumers and make them move to action is to tie your messages to a specific time frame or deadline.

The text above is a summary, you can read full article here.