Psst, did you hear about the bank that sent everyone a potted plant and then performed random acts of kindness for people downtown?

The way to do that is to climb out of the generic marketing box you're in and get viral with a buzzworthy campaign.

Take its Hibernia Bank campaign: It's the company that gave out plants as a "reverse welcome" to the neighborhood.

And when BlueCurrent helped with an Einstein Bros. Bagels opening, it used a "bagel band"--an all-tuba band with large photos of bagels covering the horn openings--that played during morning rush hour while employees gave out samples.

Rob Martin, founding partner of BlueCurrent, reveals how to get people buzzing about your business:

Buzz doesn't have to be expensive, but it does need to stand out.

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