There's an old saying in business that you can only improve that which you measure.

There are certain marketing elements every startup entrepreneur should track to grow and become more profitable.

The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer.

When you're just starting, the notion of tracking may feel like overkill.

But focus and improvement spring from the habit of constant measurement.

You'll find it much easier to focus your strategies and actions on the right areas of your business--the areas where you can get the most bang for your marketing buck.

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