It's a way to run your business, a philosophy that focuses on satisfying your customers at a higher level.
It takes what you create within the four walls of your business and serves it up as a "concentrate" in high doses to those who can have the greatest impact on your business.
If you have any doubts, just ask each of your customers' for their zip code for the next 7 days.
While the allure of TV and radio ads can be intriguing, for neighborhood businesses, it's often the fastest path to bankruptcy.
Next, look for opportunities to get involved in neighborhood functions, like sponsoring a little league team.
Consider having a customer appreciation party.