It's easy to educate prospects about your product or service once they're on your Web site, but how do you get them there?
Content may still be king, but it's an expensive kingdom to maintain.
But because you're an expert in your field, many companies will be more than thrilled if you give them content in exchange for a link to your site.
For example, if your company sells exercise equipment, you can provide tips, case studies or statistics about fitness.
Your readers will want to know how you, the fitness expert, can help them achieve their goals.
Of course, you aren't limited to providing articles to Web sites.