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Usability Testing: What is it? How does it provide a consistent user-friendly experience?

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Claire Mackerras
Usability Testing: What is it? How does it provide a consistent user-friendly experience?

If a product is launched after proper usability testing, it will help in attracting more users and make them stick to the website or application, resulting in rise in the business growth.

Usability testing involves actual users while the traditional user experience testing may involve a developer or project manager.

Feedback received from the users are captured and tested to avoid having unsatisfied users after the deployment of application.

Increased user satisfaction resulting in competitive advantage

Increases the level of trust among the users that results in longer and stronger relationships

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Claire Mackerras
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