Generation Z is widely recognized as the next consumer powerhouse.
Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.
That’s a lot of emerging shoppers.
On Instagram, they showcase their aspirational selves; on Snapchat, they share real-life moments; on Twitter, they get the news; and on Facebook, they glean information, according to a study recently conducted by Response Media, the Atlanta-based digital customer-relationship-management agency I lead.
In other words, Gen-Zers fragment and focus their social media time—they share certain types of content on particular social channels.
All of this is done in quick touches, or micro-interactions, that might last only a few seconds.