Generation Z is widely recognized as the next consumer powerhouse.

Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.

That’s a lot of emerging shoppers.

On Instagram, they showcase their aspirational selves; on Snapchat, they share real-life moments; on Twitter, they get the news; and on Facebook, they glean information, according to a study recently conducted by Response Media, the Atlanta-based digital customer-relationship-management agency I lead.

In other words, Gen-Zers fragment and focus their social media time—they share certain types of content on particular social channels.

All of this is done in quick touches, or micro-interactions, that might last only a few seconds.

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