I only got to use the iPhone X briefly during Apple's launch event last month, but it was enough to convince me Apple was cooking up a hit.
This week, I got to spend more time with it, and I'm equally, if not more impressed with what Apple pulled off.
Here are some first impressions after my roughly 18 hours with the iPhone X.
The latest trend in smartphones is to cram as much screen onto the front of the phone as possible, with minimized bezels.
But some things on the front of the phone can't be replaced by software, like the camera, which leads us to the controversial new notch at the top of the screen.
Apple engineered the screen so that it wraps around the front-facing camera and all of its advanced sensors.