It aims to make tracking work activities simpler, reducing the need for email and unnecessary meetings, or – as Asana calls it – all that “work about work.”

Asana was created in 2008 by Facebook co-founder Dustin Moskovitz and software engineer Justin Rosenstein after they saw a need to coordinate teams more effectively inside the social network’s operations.

At a basic level, the cloud-based software allows colleagues within an organization’s Asana workspace to track and manage the progress of projects.

At a more granular level, “tasks” are created to monitor individual components of a wider project.

Notifications on the status of tasks – and looming deadlines – are sent to a user’s inbox.

“Whether they want to work in a way that is driven by conversations or by tasks, they have the opportunity to work in the way that is comfortable for the team.”

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