Life insurance provider John Hancock is set to begin offering Apple Watches to its customers at an out-of-pocket cost of $25 plus tax.

The only catch is that the customer has to earn that price by exercising regularly.

According to CNBC, the company has already begun offering the watches to members of its Vitality life insurance program.

Members who sign up for Vitality are eligible to receive a Series 3 Apple Watch for an initial cost of $25.

The remaining cost of the device is put on a two-year installment plan.

Payments are due monthly but can be reduced to as low as $0 per month with regular exercise.

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