ESPN today announced it’s launching a short-form version of its SportsCenter show on Snapchat, which will kick off today at 5 PM ET.

The show will then begin to release new episodes on a twice-daily basis, at 5 AM and 5 PM on weekdays and once, at 5 AM, on weekends.

The launch will make SportsCenter the first-ever daily sports show on Snapchat’s platform.

The move comes at a time when Snapchat is rethinking its image, which to date has been focused on primarily attracted teens and young adults to an app that’s been designed to keep older adults out.

SportsCenter’s viewer demographic, however, has traditionally been more extensive – popular with those in their 30’s, 40’s and 50’s, too.

That means the show could appeal to a slightly older crowd than Snapchat-using high schoolers – perhaps older millennials, for example.

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