Almost exactly a year ago, on December 17, 2016, Tesla CEO Elon Musk was stuck in traffic and issued the following tweet: "Traffic is driving me nuts.
Am going to build a tunnel boring machine and just start digging..."
And thus, The Boring Company was born.
There's still much to be done before The Boring Company can achieve its goal to vanquish "soul-destroying traffic" — you can learn much more about the company's advantages and obstacles here, as it plans to connect major cities with underground tunnels and superfast electric "skates" that can carry cars and people.
For now, though, The Boring Company's biggest opportunity, in the words of Yogurt (Mel Brooks) from the movie "Spaceballs," is merchandising.
The Boring Company only sells one product right now: A $20 black baseball cap with the company's name emblazoned on the front.