In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry.
All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals.
From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.
Today, we speak to Margaret Johnson, chief creative officer and partner at Goodby, Silverstein & Partners.
It leads to richer, more interesting ideas.
The guy-and-girl creative team behind 'Unacceptable Acceptance Letters' was key to coming up with a campaign that resonated with everyone entering college, not just women.